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Documentation Index

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Hero Light Great sellers love objections. It means your prospect is already halfway to becoming your customer.
1. It’s too expensive
💬 “We don’t have the budget for this.” Why it happens: They’re comparing to a cheaper solution or haven’t seen the value yet. How to respond:
  • “The real cost is sticking with the current system and losing [deals/time/revenue] every month.”
  • “If the ROI is clear, could the budget be unlocked?”
2. What’s the actual ROI?
💬 “What exactly do we get out of this?” Why it happens: They need numbers, proof, and outcomes. How to respond:
  • Share a specific outcome or KPI improvement.
  • “Our average customer sees a [X%] lift in [specific metric] within the first 90 days.”
3. Can we test it first?
💬 “We’d like to try it before committing.” Why it happens: They fear being locked into something that might not work. How to respond:
  • “Instead of a blind trial, let’s run a 10-day pilot to show concrete impact right away.”
  • Frame a low-friction win to build trust fast.
4. I need to talk to my team / boss
💬 “I’m not the only decision-maker.” Why it happens: Either they’re stalling or not the ultimate decision-maker. How to respond:
  • “Happy to help you build a compelling case internally.”
  • Try to loop in the decision-maker directly.
5. We already use something for this
💬 “We’re covered with our current tool.” Why it happens: They’re using a competitor or internal workaround. How to respond:
  • “What’s currently frustrating or limited about your existing setup?”
  • Highlight your unique differentiators or ways to stack on top of what they have.
6. What if it doesn’t work?
💬 “Sounds risky for us.” Why it happens: They’re worried about fit or failure. How to respond:
  • “Totally get it — we’ve onboarded companies just like yours with great results.”
  • Share proof (logos, testimonials, case studies).
7. What guarantees do we have?
💬 “What if we want to cancel?” Why it happens: They want to minimize risk and know the exit terms. How to respond:
  • “We offer full onboarding, a success roadmap, and clear exit clauses if goals aren’t met.”
  • Be transparent about your support, SLAs, and terms.